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~subject:"Consumer behaviour"
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Consumer behaviour
Online-Marketing
13,119
Internet marketing
13,004
Werbewirkung
7,984
Advertising effects
7,758
Konsumentenverhalten
7,071
Social Web
5,948
Social web
5,941
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4,345
Advertising
4,303
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2,490
Brand management
2,488
Electronic Commerce
2,135
Online-Handel
2,048
Online retailing
2,044
E-commerce
1,994
Viral marketing
1,857
Virales Marketing
1,855
Beziehungsmarketing
1,734
Relationship marketing
1,730
Markenimage
1,717
Brand image
1,699
Marketingmanagement
1,540
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1,521
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1,326
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1,108
United States
1,096
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1,069
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1,062
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1,016
Germany
968
Marketing
896
Website
895
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872
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867
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856
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846
social media
840
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839
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719
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
26
Dens, Nathalie
22
Pauwels, Koen
17
Diehl, Sandra
16
Dwivedi, Yogesh Kumar
16
Reijmersdal, Eva A. van
16
Filieri, Raffaele
15
Yoon, Sukki
15
Ghose, Anindya
14
Huber, Frank
14
Ko, Eunju
14
Bauer, Hans H.
13
Boerman, Sophie C.
13
Choi, Yung Kyun
13
Esch, Franz-Rudolf
13
Jang, Soocheong
13
Muehling, Darrel D.
13
Wu, Linwan
13
Eisend, Martin
12
Kareklas, Ioannis
12
Loureiro, Sandra Maria Correia
12
Mattila, Anna S.
12
Stafford, Marla Royne
12
Torres, Ivonne M.
12
Usman, Osly
12
Dahlén, Micael
11
Grewal, Dhruv
11
Hudders, Liselot
11
Law, Chun Hung Roberts
11
Matthes, Jörg
11
Rita, Paulo
11
Wilbur, Kenneth C.
11
Zúñiga, Miguel Ángel
11
Bellman, Steven
10
Chan, Kara
10
Dodoo, Naa Amponsah
10
Hollebeek, Linda D.
10
Naderer, Brigitte
10
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10
Springer Fachmedien Wiesbaden
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
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Information Resources Management Association
5
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3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erasmus Research Institute of Management
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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1
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Dänemark / Erhvervs- og Byggestyrelsen
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Eric Cuvillier <Firma>
1
European Advertising Academy
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fördergesellschaft Marketing an der Universität Augsburg
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
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Journal of business research : JBR
300
Journal of retailing and consumer services
198
Journal of marketing communications
164
International journal of advertising : the review of marketing communications
158
International journal of internet marketing and advertising : IJIMA
137
International journal of advertising : the quarterly review of marketing communications
99
Journal of promotion management : innovations in planning and applied research
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
International journal of hospitality management
75
Journal of promotion management : JPM
74
Psychology & marketing
74
The journal of product & brand management
73
Journal of advertising research
72
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Marketing intelligence & planning
53
Journal of internet commerce
52
Asia Pacific journal of marketing and logistics
50
Cogent business & management
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
The journal of brand management : an international journal
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing research : JMR
45
Journal of marketing
44
Tourism management : research, policies, practice
44
European journal of marketing : EJM
43
Young consumers : insight and ideas for responsible marketers
42
International journal of consumer studies
40
Electronic commerce research
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
35
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
International journal of contemporary hospitality management
33
Journal of global marketing
33
International journal of technology marketing : IJTMkt
32
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ECONIS (ZBW)
7,051
Other ZBW resources
14
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1
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1
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
2
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
3
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
4
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
5
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
Saved in:
6
Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers
Huo, Da
;
Lin, Michael S.
;
Zheng, Xiaoyun
;
Zhang, Lu
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013383280
Saved in:
7
Kundenanforderungen an Erlebniswelten : Bedeutung der Disneyization für künstliche Skiwelten
Lobin, Daniela
-
2007
Persistent link: https://www.econbiz.de/10013435816
Saved in:
8
An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Nathan, Robert Jeyakumar
;
Chiun, Desmond Chong Fook
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011528805
Saved in:
9
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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