Luxury brands have a growing market in Asia, and with the enormous contribution of Asian market to the growing global luxury brands market, it is imperative to understand the roles of key reference groups (peers, siblings, parents, and celebrities) in the purchase of designer label apparels. The...

Purpose – The rapid changing internet environment has created a competitive business landscape, which provides opportunities and challenges for a variety of businesses. One of these opportunities includes conducting businesses online. Online transaction systems enable users to buy and make...