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~subject:"Consumer behaviour"
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Cultural orientation and brand...
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Consumer behaviour
Konsumentenverhalten
12
Brand management
3
Cultural identity
3
Culture
3
Kulturelle Identität
3
Markenführung
3
Betriebsgröße
2
Brand
2
Comparison
2
Experiment
2
Firm size
2
Markenartikel
2
Prospect Theory
2
Prospect theory
2
Singapore
2
Singapur
2
Social norm
2
Soziale Norm
2
USA
2
United States
2
Vergleich
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
culture
2
Action-inaction
1
Advertising
1
Advertising effects
1
Advertising regulation
1
Asymmetric information
1
Asymmetrische Information
1
Attention to detail
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Behavioral economics
1
Brand image
1
Brand-switching
1
Causal attribution
1
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4
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1
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Article
10
Book / Working Paper
2
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Aufsatzsammlung
1
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1
Collection of articles of several authors
1
Handbook
1
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1
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1
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1
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Language
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English
12
Author
All
Ng, Sharon
12
Chen, Haipeng
3
Rao, Akshay R.
3
Bae, Sohyun
1
Basu, Shankha
1
Batra, Rajeev
1
Bockstedt, Jesse C.
1
Bolton, Lisa E.
1
Faraji-Rad, Ali
1
Goh, Kim Huat
1
Houston, Michael J.
1
Kim, Hakkyun
1
Lee, Angela Y.
1
Li, Shaobo
1
Liu, Xiaoyan
1
Lu, Zhi
1
Roy, Rajat
1
Zhang, Kuangjie
1
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Cross-cultural and critical perspectives on brands
1
Electronic commerce research and applications
1
Frontiers of culture and psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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1
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12
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1
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
2
Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat
;
Ng, Sharon
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
Saved in:
3
Contrast effects in online auctions
Bockstedt, Jesse C.
;
Goh, Kim Huat
;
Ng, Sharon
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10010504880
Saved in:
4
Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon
;
Kim, Hakkyun
;
Rao, Akshay R.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
Saved in:
5
Field dependency and brand cognitive structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
Saved in:
6
Handbook of culture and consumer behavior
Ng, Sharon
(
contributor
);
Lee, Angela Y.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011297040
Saved in:
7
Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 57-73
Persistent link: https://www.econbiz.de/10002090533
Saved in:
8
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
9
The price of power : how firm's market power affects perceived fairness of price increases
Lu, Zhi
;
Bolton, Lisa E.
;
Ng, Sharon
;
Chen, Haipeng
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012295827
Saved in:
10
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
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