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Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment
Shukla, Paurav - In: Services marketing quarterly 31 (2010) 4, pp. 466-484
Persistent link: https://www.econbiz.de/10008729056
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The impact of organizational efforts on consumer concerns in an online context
Shukla, Paurav - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 113-119
Persistent link: https://www.econbiz.de/10010259644
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Shukla, Paurav; Babin, Barry J. - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 194-203
Persistent link: https://www.econbiz.de/10009766225
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India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita; Shukla, Paurav; Adidam, Phani Tej - In: Marketing management in Asia, (pp. 60-77). 2013
Persistent link: https://www.econbiz.de/10009659658
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The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
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The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav; Singh, Jaywant; Wang, Weisha - In: Journal of business research : JBR 147 (2022), pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
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Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - In: Journal of business research : JBR 139 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013194472