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Experimental design methods in sport management research : the playoff safety bias

O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10009240758

Racial-ethnic team-market congruency in professional sport

Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180

Persistent link: https://www.econbiz.de/10009161084

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10009531609

The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

Persistent link: https://www.econbiz.de/10010399887

Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10008937433

The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?

Abeza, Gashaw; O'Reilly, Norm; Prior, Daniel; Huybers, Twan - In: European Sport management quarterly : ESMQ 20 (2020) 2, pp. 130-150

Persistent link: https://www.econbiz.de/10012256475

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10011645885

Barriers to youth sport participation in dense urban centres

O'Reilly, Norm; Hernandez, Tony; Séguin, Benoit; … - In: International journal of sport management and marketing … 23 (2023) 3, pp. 175-203

Persistent link: https://www.econbiz.de/10014310914

Doing what has to be done: strategies and orientations of married and single working mothers for food tasks

Heslop, Louise A.; Madill, Judith J.; Duxbury, Linda; … - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 75-93

Persistent link: https://www.econbiz.de/10003485315

Merchandise sales rank in professional sport

O'Reilly, Norm; Foster, George; Murray, Ryan; Shimizu, … - In: Sport, Business and Management: An International Journal 5 (2015) 4, pp. 307-324

Purpose – The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues. Design/methodology/approach – A database was constructed for all 30 clubs in the National Hockey League based on a...

Persistent link: https://www.econbiz.de/10015007007