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Shopping orientations and patronage preferences for internet auctions
Korgaonkar, Pradeep; Petrescu, Maria; Becerra, Enrique - In: International journal of retail & distribution management 42 (2014) 5, pp. 352-368
Persistent link: https://www.econbiz.de/10010384616
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Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria; Jillapalli, Ravi; Becerra, Enrique - In: The journal of services marketing 28 (2014) 2, pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
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Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; … - In: Journal of marketing communications 26 (2020) 7, pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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The effects of acculturation on Hispanic Americans' perceptions of shoplifting
Becerra, Enrique P.; Brynildsen, Gina; Korgaonkar, Pradeep - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366280