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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang; Pant, Anurag; Hiesh, Yi-ching; Lee, Monle - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
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Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 130 (2021), pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Company response to negative online reviews : the effects of procedural justice, interactional justice, and social presence
Olson, Eric D.; Ro, Heejung - In: The Cornell hospitality quarterly 61 (2020) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10012259302
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Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices
Agarwal, Sumit (contributor);  … - 2008 - Rev.
We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...
Persistent link: https://www.econbiz.de/10003774092