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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Gendering theory in marketing and consumer research
Arsel, Zeynep (ed.); Eräranta, Kirsi (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011587022
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...
Persistent link: https://www.econbiz.de/10012215821
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Consumer psychology : a study guide to qualitative research methods
Hackett, Paul M. W.; Schwarzenbach, Jessica B.; … - 2016
Persistent link: https://www.econbiz.de/10011411392
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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The use of persuasion management strategies by identity-vulnerable consumers : the case of urban heterosexual male shoppers
Zayer, Linda Tuncay; Otnes, Cele - In: Journal of retailing 84 (2008) 4, pp. 487-499
Persistent link: https://www.econbiz.de/10003794962
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Gender dimensions of brand personality
Grohmann, Bianca - In: Journal of marketing research : JMR 46 (2009) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10003810265
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The X and Y of buy : sell more and market better by knowing how the sexes shop
Pace, Elizabeth - 2009
Persistent link: https://www.econbiz.de/10003822878
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The moderating effect of gender on relationship quality and loyalty toward Interntet service providers
Sanchez-Franco, Manuel J.; Villarejo Ramos, Angel Francisco - In: Information & management : the internat. journal of … 46 (2009) 3, pp. 196-202
Persistent link: https://www.econbiz.de/10003849456