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Inside the customer universe : how to build unique customer insight for profitable growth and market leaders
Andersen, Henrik; Ritter, Thomas - 2008
Persistent link: https://www.econbiz.de/10003685333
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Relationship-specific antecedents of customer involvement in new product development
Ritter, Thomas; Walter, Achim - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 482-501
Persistent link: https://www.econbiz.de/10001932864
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
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From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael; Johnston, Wesley J.; Ritter, Thomas - In: Industrial marketing management : the international … 117 (2024), pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182