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Die Lücke im Regal : Out-of-Stock-Situationen aus Sicht der Kunden und des Handelsmanagements
Helnerus, Klaus - 2007
Persistent link: https://www.econbiz.de/10003462009
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Aktive Produktindividualisierung : Ansatzpunkte zur nutzerorientierten Konzeption von Mass-Customization-Angeboten im Konsumgütermarkt
Düll, Anja - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003788275
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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Mass Customization oder Mass Confusion : wie die Mass Customization Strategie die Konsumenten verwirrt
Stieger, Daniel - 2007
Persistent link: https://www.econbiz.de/10003928464
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Electronic marketing and the consumer
Peterson, Robert Allen (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728