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Assortment size and variety "in the wild" : insights from an ecological analysis and simulations
Fasolo, Barbara; Hertwig, Ralph; Huber, Michaela; … - 2008
Persistent link: https://www.econbiz.de/10003637420
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Customer confusion : wie Produktvielfalt dem Unternehmen schaden kann
Kuester, Sabine; Buys, Sebastian - 2009
Persistent link: https://www.econbiz.de/10003932846
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Two period product choice models for commercial vehicles
Chaudhuri, Atanu; Singh, Kashi N. - In: Product research : the art and science behind …, (pp. 289-301). 2009
Persistent link: https://www.econbiz.de/10003977267
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Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan; Wiesel, Thorsten - In: The connected customer : the changing nature of …, (pp. 203-213). 2010
Persistent link: https://www.econbiz.de/10003951891
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Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003598208
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Essays in process improvement and assortment planning
Xu, Yi - 2003
Persistent link: https://www.econbiz.de/10003569987
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The impact of product line extensions and consumer goals on the formation of price image
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10003947432
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Media mergers with preference externalities and their implications for content diversity, consumer welfare, and policy
Bush, C. Anthony; Zimmerman, Paul R. - In: Journal of industry, competition and trade 10 (2010) 2, pp. 105-133
Persistent link: https://www.econbiz.de/10008990711