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International Direct Marketing : Principles, Best Practices, Marketing Facts
Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; … - 2007
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....
Persistent link: https://www.econbiz.de/10013520744
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International direct marketing : principles, best practices, marketing facts
Krafft, Manfred (ed.) - 2007
Persistent link: https://www.econbiz.de/10003380504
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000426971
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Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J. - 1989
Persistent link: https://www.econbiz.de/10000784676
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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Internationaler E-Commerce : Chancen und Barrieren aus Konsumentensicht
Fassott, Georg - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414483
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828