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Marketing and feminism in historic perspective
Maclaran, Pauline - In: Journal of Historical Research in Marketing 4 (2012) 3, pp. 462-469
Purpose – This article aims to give a short overview of the relationship between marketing and feminism. Design … that merit more in‐depth investigation. Originality/value – Three waves of feminism are overviewed in relation to feminist …
Persistent link: https://www.econbiz.de/10014873289
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818
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Space as a resource in the politics of consumer identity
Maciel, Andre F.; Wallendorf, Melanie - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 309-332
Persistent link: https://www.econbiz.de/10012620040
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Invisible hands or hearts? : a feminist critique of consumerism and market centrism
Chatzidakis, Andreas; Maclaran, Pauline - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 158-164
Persistent link: https://www.econbiz.de/10013206514
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Herbert J. Davenport on conspicuous consumption and the economics of feminism
Fiorito, Luca; Foresti, Tiziana - In: Journal of economic issues 53 (2019) 1, pp. 277-287
Persistent link: https://www.econbiz.de/10012195522
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Korean consumers' responses to Nike's "Women's Just Do It" femvertising campaign
Um, Nam-Hyun - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 650-668
Persistent link: https://www.econbiz.de/10013277291
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The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi - 1985
Persistent link: https://www.econbiz.de/10013467921
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Consumption and living standards in Buenos Aires : consumer baskets and income between the late colonial age and the first half of the 19th century
Santilli, Daniel - In: Revista de historia económica : RHE 38 (2020) 2, pp. 311-342
Persistent link: https://www.econbiz.de/10012307338