Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

"This book considers the use of online technologies through the lens of gender, from blogs dedicated to motherhood and infertility to the men's health movement, this book provides empirical evidence on gender-specific Internet usage and the feminine online experience"--Provided by publisher.

"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...