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WEB 2.0: Hype oder Substanz? :...
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Consumer behaviour
Social Web
20,733
Social web
20,733
Online-Marketing
6,037
Internet marketing
5,973
Konsumentenverhalten
4,821
Electronic Commerce
3,600
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2,591
Soziales Netzwerk
2,491
Social network
2,314
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2,299
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2,281
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2,231
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2,228
Beziehungsmarketing
2,194
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2,191
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1,901
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1,813
Brand management
1,807
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1,807
Social media
1,777
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1,711
social media
1,698
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1,695
Germany
1,629
Informationstechnik
1,618
Digitalisierung
1,604
Online retailing
1,559
Online-Handel
1,559
Digitization
1,505
Informationsmanagement
1,290
Betriebliches Informationssystem
1,239
Knowledge management
1,217
Kommunikation
1,150
Markenimage
1,010
Öffentlichkeitsarbeit
1,008
Brand image
1,004
Web 2.0 technologies
989
Web 2.0-Technologien
987
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947
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Loureiro, Sandra Maria Correia
14
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14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
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Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
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Springer International Publishing
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMCIS <15, 2009, San Francisco, Calif.>
1
Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
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Fraunhofer-Informationszentrum Raum und Bau
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of business information systems : IJBIS
30
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,821
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1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia
-
2018
Persistent link: https://www.econbiz.de/10011999946
Saved in:
3
Der Einfluss des Web 2.0 auf das Konsumentenverhalten im E-Commerce : Eine experimentelle verhaltenswissenschaftliche Untersuchung der Wirkung von Web 2.0-Instrumenten in Online-Sh...
Domma, Peter
-
2011
Persistent link: https://www.econbiz.de/10013435829
Saved in:
4
Verbundorientierte Preispolitik im Lebensmittelhandel : ein Ansatz zur computergestützten Nutzung von Informationen über das Verbundkaufverhalten der Kunden am Point of Sale
Fischer, Cai
-
1995
Persistent link: https://www.econbiz.de/10000541105
Saved in:
5
Akzeptanz innovativer Nutzungsgüter und -systeme : Konsequenzen für die Einführung von Telekommunikations- und Multimediasystemen
Kollmann, Tobias
-
1998
Persistent link: https://www.econbiz.de/10000652515
Saved in:
6
Consumer trust in E-Commerce : an analysis of means communicating trustworthiness from a buying transaction life cycle perspective
Schultz, Carsten D.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003460713
Saved in:
7
Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung
Pabst, Reinhold
-
2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10008668320
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8
Customer Knowledge Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Korell, Markus
(
ed.
);
Schaschke, Michaela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003525813
Saved in:
9
Vertrauensbildende Maßnahmen im E-Commerce auf dem Prüfstand : zur Wirkung von Gütesiegeln, Zahlungsverfahren und Kundenbewertungen im Online-Handel ; eine Studie des E-Commerce-Ce...
Eckstein, Aline
;
Klees, Maria
;
Stüber, Eva
-
2012
Persistent link: https://www.econbiz.de/10009574796
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10
Rated Tags as a Service-Konzept und Evaluierung
Kailer, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011471241
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