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The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
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Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika; Sotiriadou, Popi; Hill, Brad; … - In: International journal of sport management and marketing … 21 (2021) 1/2, pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
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Antecedents and outcomes of restaurant employees' food safety intervention behaviors
Harrison, Kimberly; Taylor, Scott <Jr.>; DiPietro, Robin B. - In: International journal of hospitality management 94 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012495066
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Increasing experiential value and relationship quality : an investigation of pop-up dining experiences
Taylor, Scott; DiPietro, Robin B.; So, Kevin Kam Fung - In: International journal of hospitality management 74 (2018), pp. 45-56
Persistent link: https://www.econbiz.de/10011924599
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Assessing consumer perceptions of neolocalism : making a case for microbreweries as place-based brands
Taylor, Scott <Jr.>; DiPietro, Robin B. - In: The Cornell hospitality quarterly 61 (2020) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10012210777
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Share and share alike? : examining the maturation of the sharing economy through a craft beer exchange
Whalen, Elizabeth A.; Belarmino, Amanda; Taylor, Scott <Jr.> - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 309-325
Persistent link: https://www.econbiz.de/10012130785
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The socially distant servicescape : an investigation of consumer preference's during the re-opening phase
Taylor, Scott <Jr.> - In: International journal of hospitality management 91 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012389807
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Exploring consumer perceptions of no- and low-alcohol craft beers
Taylor, Scott <Jr.>; Whalen, Elizabeth A.; Norris, … - In: Journal of consumer marketing 40 (2023) 6, pp. 625-638
Persistent link: https://www.econbiz.de/10014332317
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Expanding the experiential value scale to predict independent restaurant dining intent
Norris, Cortney L.; Russen, Michelle; Taylor, Scott <Jr.> - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 613-631
Persistent link: https://www.econbiz.de/10014303105