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Engaging consumers with virtual reality : a moderation role of product types and consumption orientations
Lee, Sol; Choi, Kyungdon; Kim, Minki - In: Psychology & marketing 42 (2025) 3, pp. 655-668
Persistent link: https://www.econbiz.de/10015373160
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The effects of avatar human-likeness on psychological closeness in virtual-reality
Chae, Rebecca L.; Lee, Hyojin; Kim, Eunsoo - In: Psychology & marketing 42 (2025) 4, pp. 1132-1145
Persistent link: https://www.econbiz.de/10015373323
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Immersive impact : sport virtual reality effects on brand recall and recognition
Walton, Derek - In: Sport marketing quarterly : preferred journal of the … 34 (2025) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10015374702
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Convergence of reality and virtuality : how virtual realism transforms player experience and behavior in virtual reality massively multiplayer online games
Reiter, Alan; Yildiz, Hélène; Mouline, Jean-Pierre; … - In: Journal of business research : JBR 199 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015440441
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The virtual store : a new shopping channel that generates value and well-being for Gen Z customers
Lombart, Cindy; Untilov, Olga; Charton-Vachet, Florence; … - In: Journal of consumer behaviour 24 (2025) 3, pp. 1522-1540
Persistent link: https://www.econbiz.de/10015456489
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Impacts of immersion on loyalty to guesthouse websites : the simultaneous effect of 3d decor and avatars in a hyper-real environment
Ayari, Salma; Ben Yahia, Imene - In: Journal of marketing communications 30 (2024) 8, pp. 948-963
Persistent link: https://www.econbiz.de/10015416581
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Towards assisting the decision-making process for content creators in cinematic virtual reality through the analysis of movie cuts and their influence on viewers' behavior
Marañes, Carlos; Gutierrez, Diego; Serrano, Ana - In: International transactions in operational research : a … 30 (2023) 3, pp. 1245-1262
Persistent link: https://www.econbiz.de/10013472995
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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An emotional roller coaster : electrophysiological evidence of emotional engagement during a roller-coaster ride with virtual reality add-on
Bastiaansen, Marcel; Oosterholt, Monique; Mitas, Ondrej; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 29-54
Persistent link: https://www.econbiz.de/10012794061
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Comparison of virtual reality visualizations with traditional visualizations in hotel settings
Slevitch, Lisa; Chandrasekera, Tilanka; Sealy, Meghan Drew - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012794084