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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
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Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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Comparison of virtual reality visualizations with traditional visualizations in hotel settings
Slevitch, Lisa; Chandrasekera, Tilanka; Sealy, Meghan Drew - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012794084