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Chapter 14 : The Psychology of Millennials
Rudin, April - 2017
This chapter focuses on the financial mindset and behaviors of Millennials, and how they interact with financial advisors. Millennials have surpassed Baby Boomers as the productive generation and are projected to be the wealthiest. At 80 million strong, millennials are poised to leave their...
Persistent link: https://www.econbiz.de/10012954815
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Psychological Construal of Economic Behavior
Leiser, David - 2019
According to construal level theory (CLT) [Trope, Y., & Liberman, N. (2003) Temporal construal. Physical Review, 110, 403-421], psychological representation of information depends on "psychological distance", that is, on whether the relevant information refers to the near or distant...
Persistent link: https://www.econbiz.de/10012903878
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The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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The Cambridge handbook of psychology and economic behaviour
Lewis, Alan (ed.) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003688820
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Neuroökonomie : Grundlagen und Grenzen
Pauen, Michael - In: Analyse & Kritik : journal of philosophy and social theory 29 (2007) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10003564033
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Buy-ology : warum wir kaufen, was wir kaufen
Lindstrøm, Martin - 2009 - 1. Aufl.
Lindstrom präsentiert die Ergebnisse seiner Neuromarketing-Erhebung, in der er herauszufinden versucht, welche unbewussten Gedanken, Gefühle und Wünsche unsere Kaufentscheidungen bestimmen. (Reinhold Heckmann)
Persistent link: https://www.econbiz.de/10003804029
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The Cambridge handbook of psychology and economic behaviour
Lewis, Alan (ed.) - 2018 - Second edition
There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook … of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic … step forward in the improvement of communications between the disciplines of psychology and economics that will appeal to …
Persistent link: https://www.econbiz.de/10013285181
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The Cambridge handbook of psychology and economic behaviour
Lewis, Alan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011730146
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Aufs richtige Pferd setzen! : welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?
Kiefer, Stephanie - 2013
Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...
Persistent link: https://www.econbiz.de/10009791050