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Rick, Scott; Loewenstein, George - 2008

Since the advent of the discounted utility (DU) model economists have thought about intertemporal choice in very specific terms. DU assumes that people make explicit tradeoffs between costs and benefits occurring at different points in time. While this explicit tradeoff perspective is simple and...

Persistent link: https://www.econbiz.de/10014047936

Neuromarketing Methodologies : More Brain Scans or Brain Scams?

Nyoni, Thabani - 2017

Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

Persistent link: https://www.econbiz.de/10012959535

The behavioral and neuroeconomics of food and brand decisions : executive summary

Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10011415767

Chapter 14 : The Psychology of Millennials

Rudin, April - 2017

This chapter focuses on the financial mindset and behaviors of Millennials, and how they interact with financial advisors. Millennials have surpassed Baby Boomers as the productive generation and are projected to be the wealthiest. At 80 million strong, millennials are poised to leave their...

Persistent link: https://www.econbiz.de/10012954815

Economics, Psychology and the History of Consumer Choice Theory

Hands, D. Wade - 2016

This paper examines elements of the complex place/role/influence of psychology in the history of consumer choice theory …. The paper reviews, and then challenges, the standard narrative that psychology was "in" consumer choice theory early in … between psychology and consumer choice theory. It concludes by discussing some of the implications of this complex history …

Persistent link: https://www.econbiz.de/10014050403

Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature

Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351

Persistent link: https://www.econbiz.de/10011687660

Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"

Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221

Persistent link: https://www.econbiz.de/10014470799

Trusting humans and avatars : a brain imaging study based on evolution theory

Riedl, René; Mohr, Peter; Kenning, Peter H.; Davis, Fred D. - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 83-113

Persistent link: https://www.econbiz.de/10010378638

Buy-ology : warum wir kaufen, was wir kaufen

Lindstrøm, Martin - 2009 - 1. Aufl.

Lindstrom präsentiert die Ergebnisse seiner Neuromarketing-Erhebung, in der er herauszufinden versucht, welche unbewussten Gedanken, Gefühle und Wünsche unsere Kaufentscheidungen bestimmen. (Reinhold Heckmann)

Persistent link: https://www.econbiz.de/10003804029

Neuroökonomie : Grundlagen und Grenzen

Pauen, Michael - In: Analyse & Kritik : journal of philosophy and social theory 29 (2007) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10003564033