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Consumer behaviour
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Wang, Tao
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Electronic commerce research and applications
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
9
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1
An empirical study of customers’ perceptions of security and trust in e-payment systems
Kim, Changsu
;
Wang, Tao
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 84-95
Persistent link: https://www.econbiz.de/10008933162
Saved in:
2
Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling
;
Wang, Tao
;
Zhang, Qin
;
Mou, Yupeng
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
Saved in:
3
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
4
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
5
Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui
;
Zhang, Wei
;
Wang, Tao
;
Li, Caroline Bingxin
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
Saved in:
6
Will you miss me if I am leaving? : unexpected market withdrawal of Norwegian joy and customer satisfaction
Chen, Yang
;
Wang, Tao
;
Zhu, Sihang
;
Lian, Peng
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012137788
Saved in:
7
What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu
;
Wang, Tao
;
Mu, Wenlong
;
Sun, Yifan
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
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8
A study about return policies in the presence of consumer social learning
Liu, Bingsheng
;
Zhu, Wenwen
;
Shen, Yinghua
;
Chen, Yuan
; …
- In:
Production and operations management : the flagship …
31
(
2022
)
6
,
pp. 2571-2587
Persistent link: https://www.econbiz.de/10013277079
Saved in:
9
Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
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