Berne-Manero, Carmen; Gómez-Campillo, Maria; Marzo … - In: Administrative Sciences : open access journal 8 (2018) 3/48, pp. 1-18
The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a...