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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
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STRUCTURAL EQUATION MODELS FOR THE HIERARCHIZATION OF ACTIVITIES IN THE SUPPLY AND DISTRIBUTION OF ORIGIN-CERTIFIED FOODS
Sanchez Garcia, Mercedes; Barrena Figueroa, Ramo - European Association of Agricultural Economists - EAAE - 2008
A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their...
Persistent link: https://www.econbiz.de/10005038786
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Mature and emerging organic markets: Modelling consumer attitude and behaviour with Partial Least Square Approach
Meyer-Höfer, Marie von; Jaik, Evelyn Olea; Bravo, … - Institut für Agrarökonomie, Georg-August-Universität … - 2013
marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …
Persistent link: https://www.econbiz.de/10011069599
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann; Weiser, Christoph - 1998 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann; Weiser, Christoph - 2008 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.; Raaij, Willem Fred van - 2007
Persistent link: https://www.econbiz.de/10003534830
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Tilt : shifting your strategy from products to customers
Dawar, Niraj - 2013
Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look …
Persistent link: https://www.econbiz.de/10010228673
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Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Hoffmann, Jens - 2002
Persistent link: https://www.econbiz.de/10001684272