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consumer behavior. First, we show that information about external effects (products’ embodied carbon emissions) triggers …
Persistent link: https://www.econbiz.de/10011622497
We investigate the role of information strategy in shifting the purchasing preferences of “green” organic consumers … sustainability in their organic food purchases and rely on scientific information in their daily lives. Overall effects persist for …
Persistent link: https://www.econbiz.de/10014551879
This paper investigates key drivers and barriers behind homeowners’ decisions to switch from a fossil fuel (i.e. oil or gas boiler) to a renewable residential heating system (RHS). For this purpose, we draw on data from a 2010 questionnaire survey among owners of existing 1-family or 2-family...
Persistent link: https://www.econbiz.de/10014147314
Persistent link: https://www.econbiz.de/10011782679
behavior related to some aspect of the amenity or using stated information concerning preferences for the good. In the … estimated obtained from preference information given the respondent is said to be contingent on the details of the constructed … valuation to information on preferences that can be obtained by observing revealed behavior and how the two sources of …
Persistent link: https://www.econbiz.de/10014023922
Over the last few years, the interest on alternative protein sources, such as edible insects, has been growing rapidly. However, Western consumers’ acceptance of insects as a food source is very low, mainly due to unfamiliarity with insect-based food. We investigate consumers’ attitude and...
Persistent link: https://www.econbiz.de/10013327949
The paper focuses on the ongoing debate on non-market valuation, including the valuation environmental goods, and the opportunity to use contingent valuation for policy guidance. In fact, contingent valuation critics argue that reported willingness to pay answers do not reflect real economic...
Persistent link: https://www.econbiz.de/10011606763
We compare the performance of two approaches for finding the optimal set of products to display to customers landing on Alibaba's two online marketplaces, Tmall and Taobao. Both approaches were placed online simultaneously and tested on real customers for one week. The first approach we test is...
Persistent link: https://www.econbiz.de/10012898494
Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for economic activities. To investigate persistence of such interventions, we randomly assign households to moral suasion and dynamic pricing that stimulate energy conservation...
Persistent link: https://www.econbiz.de/10012926746
We report on the results of a field experiment in Puebla, Mexico that informed randomly-selected households facing a nonlinear price schedule about how different electricity-consuming actions might change their electricity bills. Households that received this 20-minute, in-person intervention...
Persistent link: https://www.econbiz.de/10012851773