The recent literature has brought together the characteristics model of utility and classic revealed preference arguments to learn about consumers' willingness to pay. We incorporate market pricing equilibrium conditions into this setting. This allows us to use observed purchase prices and...

Warning labels on unhealthy food products are an increasingly common policy tool to combat obesity. Although informing consumers usually improves their welfare, supply-side responses can either offset or amplify the positive effects of food labels. This paper studies the equilibrium effects of a...

This paper explores and quantifies the importance of parent brand state dependence to forward looking pricing outcomes in the area of umbrella branding and multi-product firms. We show through numerical simulations that loyalty (inertia) to the parent brand can decrease prices and reduce...

Through charging or subsidizing shoppers, a platform participates in the pricing game played by n hosted third-party sellers, who sell different products and share profits or revenues with the platform. The platform's equilibrium access price for shoppers is determined by bilateral effects...

This article examines how the consumer's search cost and filtering on a retail platform affect the platform, the third-party sellers, and the consumers. We show that, given the platform's percentage referral fee, a lower search cost can either increase or lower the platform's profit. By...

We examine the profitability of personalized pricing policies that are derived using different specifications of demand in a typical retail setting with consumer-level panel data. We generate pricing policies from a variety of models, including Bayesian hierarchical choice models, regularized...

Price comparison websites, where consumers can compare prices at a search cost that is close to zero, have become increasingly common around the world. Using daily information on prices, click-throughs, and the number of retailers for a sample of consumer electronics and durable goods over a...

Looking at a large number of markets, I find that (i) prices and variety are higher when there are two competing supermarkets than in those with a single store and (ii) the two effects are positively correlated. This pattern persists after controlling for differences across markets in a variety...

9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...