How does reviewing a consumption experience from a psychological distance affect one's online rating? Prior literature has found a positivity bias in the reviewing behaviors of consumers when they evaluate an experience from a spatial and/or temporal distance, e.g., a restaurant visit in another...

Consumer ratings play a decisive role in purchases by online shoppers. Although the effect of the average and the number of consumer ratings on future product pricing and demand have been studied with some conclusive results, the effects of the variance of these ratings are less well understood....