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Gelb, Betsy D. - In: Journal of business strategy 31 (2010) 5, pp. 59-64

Persistent link: https://www.econbiz.de/10008701538

Economic reality versus consumer perceptions of monopoly

Sundie, Jill M.; Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 178-181

Persistent link: https://www.econbiz.de/10003789746

A strategic perspective on sales promotions

Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009

Persistent link: https://www.econbiz.de/10003836358

A consumer cultural paradox : exploring the tensions between traditional and international education

Beveridge, Ivana; Furrer, Olivier; Gelb, Betsy D. - In: International marketing review 39 (2022) 4, pp. 811-835

Persistent link: https://www.econbiz.de/10013396332

Identifying innovative national markets for technical consumer goods

Lynn, Michael; Gelb, Betsy D. - In: International Marketing Review 13 (1996) 6, pp. 43-57

Focuses on population characteristics that appear to make one nation more or less innovative for technical consumer products. Finds three predictors ‐ individualism, uncertainty avoidance and purchasing power ‐ to be related to national levels of new product ownership within Europe....

Persistent link: https://www.econbiz.de/10014827743