Narrow search
Showing 1 - 8 of 8
Cover Image
Electronic marketing and the consumer
Peterson, Robert Allen (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728
Cover Image
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
Cover Image
The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Cover Image
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.; Albaum, Gerald S.; Beltramini, … - 2007
Persistent link: https://www.econbiz.de/10003540639
Cover Image
Purchase deadline as a moderator of the effects of price uncertainty on search duration
Lemieux, James; Peterson, Robert A. - In: Journal of economic psychology : research in economic … 32 (2011) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009273118
Cover Image
Reflections on the role of affect in consumer behavior
Peterson, Robert A. - In: The role of affect in consumer behavior : emerging …, (pp. 141-159). 1986
Persistent link: https://www.econbiz.de/10001262644
Cover Image
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib; Peterson, Robert A. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Cover Image
On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.; Umesh, U. N. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10011865105