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What motivates consumers to participate in boycotts : lessons from the ongoing Canadian seafood boycott

Braunsberger, Karin; Buckler, Brian - In: Journal of business research : JBR 64 (2011) 1, pp. 97-103

Persistent link: https://www.econbiz.de/10008806327

I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico

Felix, Reto; Braunsberger, Karin - In: International marketing review 33 (2016) 1, pp. 137-155

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The case of the ethical vegan : motivations matter when researching dietary and lifestyle choices

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I believe therefore I care

Felix, Reto; Braunsberger, Karin - In: International Marketing Review 33 (2016) 1, pp. 137-155

Purpose – The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico. Design/methodology/approach – The study uses structural equation modeling to analyze the survey results of...

Persistent link: https://www.econbiz.de/10014828374