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Disjunctive mapping : changing the way we understand and predict customer behavior (part one)
Raskin, Michael
;
Lieberman, Warren
;
Mullin, Jim
- In:
Journal of revenue and pricing management
10
(
2011
)
2
,
pp. 112-118
Persistent link: https://www.econbiz.de/10008986678
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2
Disjunctive mapping : changing the way we understand and predict customer behavior (part two)
Raskin, Michael
;
Lieberman, Warren
;
Mullin, Jim
- In:
Journal of revenue and pricing management
10
(
2011
)
3
,
pp. 211-230
Persistent link: https://www.econbiz.de/10009155943
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