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The role of purpose in consumer choice : a comparison between baby boomers and millennials in Germany with a focus on sustainability and consciousness
Rennollet, Isabelle
;
Schmidkonz, Christian
;
Kraft, Patricia
- In:
World review of entrepreneurship, management and …
16
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258046
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Material vs. experiential purchases : individual difference moderators of the experiential advantage and their influence on consumer happiness
Kuhn, Elena
;
Schmidkonz, Christian
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Munich Business School
-
2018
Persistent link: https://www.econbiz.de/10011859751
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