Gokcekus, Omer; Finnegan, Clare M. - In: Wine Economics and Policy 2 (2013) 1, pp. 27-32
Wine is an experience good and also (at least under certain circumstances and to a certain extent) a conspicuous consumption good. As such, wine buyers should be willing to pay a premium for regional reputation to avoid risk and to send signals about their wealth and social status. At the same...