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Exploring human images in website design : a multi-method approach
Cyr, Dianne J.; Head, Milena; Larios, Hector; Pan, Bing - In: Management information systems : mis quarterly 33 (2009) 3, pp. 539-566
Persistent link: https://www.econbiz.de/10003885255
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The effect of online information search on image development : insights from a mixed-methods study
Li, Xiang; Pan, Bing; Zhang, Lixuan Grace; Smith, Wayne W. - In: Journal of travel research : a quarterly publication of … 48 (2009/10) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003891313
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Determining guests' willingness to pay for hotel room attributes with a discrete choice model
Masiero, Lorenzo; Heo, Cindy Yoonjoung; Pan, Bing - In: International journal of hospitality management 49 (2015), pp. 117-124
Persistent link: https://www.econbiz.de/10011379965
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Asymmetric preference in hotel room choice and implications on revenue management
Masiero, Lorenzo; Pan, Bing; Heo, Cindy Yoonjoung - In: International journal of hospitality management 56 (2016), pp. 18-27
Persistent link: https://www.econbiz.de/10011520929