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How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28

Persistent link: https://www.econbiz.de/10011453142

Country equity : conceptualization and empirical evidence

Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291

Persistent link: https://www.econbiz.de/10003978782

Sponsorship portfolio as a brand-image creation strategy

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149

Persistent link: https://www.econbiz.de/10008839686

Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment

Cornwell, T. Bettina; Setten, Eric; Paik, Sung-Hee W.; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 429-446

Persistent link: https://www.econbiz.de/10012590349

When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal

Sun, Wanting; Chien, P. Monica; Ritchie, Brent W.; … - In: Journal of destination marketing & management 23 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013194677

Brand equity : defining, measuring and managing brand equity

Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017

Persistent link: https://www.econbiz.de/10011778285

A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"

Pappu, Ravi; Quester, Pascale - In: Journal of retailing and consumer services 58 (2021), pp. 1-3

Persistent link: https://www.econbiz.de/10012431704

Corporate giving and its impact on consumer evaluations : a meta-analysis

Saha, Sajeeb; Ranjan, Kumar Rakesh; Pappu, Ravi; … - In: Journal of business research : JBR 158 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014280347

Sport consumers : perceiving and enjoying danger in American football

Cornwell, T. Bettina; Pappu, Ravi; Setten, Eric - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 853-870

Persistent link: https://www.econbiz.de/10014430850

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Pappu, Ravi; Quester, Pascale - In: Journal of Product & Brand Management 15 (2006) 1, pp. 4-14

Purpose – The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand. Design/methodology/approach – Retail brand equity is conceptualized as a four‐dimensional construct...

Persistent link: https://www.econbiz.de/10014895890