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An empirical examination of perceived retail crowding, emotions, and retail outcomes
Li, Jiunn-ger Tony; Kim, Jai-ok; Lee, So Young - In: The service industries journal 29 (2009) 5/6, pp. 635-652
Persistent link: https://www.econbiz.de/10003880547
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How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Yoo, Chan Yun - In: International journal of market research 63 (2021) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
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Free tumbler in Snapchat vs coffee tasting ticket in Instagram : the impact of gift type and message type on B2C gift-giving on different social media platforms
Kim, Dong Hoo; Lee, So Young; Sung, Yoon Hi; Um, Nam-Hyun - In: European journal of marketing 56 (2022) 8, pp. 2369-2390
Persistent link: https://www.econbiz.de/10013457354
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Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung; Kim, Taemin - In: Journal of marketing communications 30 (2024) 6, pp. 637-659
Persistent link: https://www.econbiz.de/10015052731