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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Price promotions effects of virtue and vice products
Parreño-Selva, Josefa; Más Ruiz, Francisco José; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
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Economic efficiency of members of protected designations of origin : sharing reputation indicators in the experience goods of wine and cheese
Sellers Rubio, Ricardo; Más Ruiz, Francisco José - In: Review of managerial science 9 (2015) 1, pp. 175-196
Persistent link: https://www.econbiz.de/10010473126
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084