Independent of the left-right model of ideological structure, genetically modified organisms (GMOs) in food and agriculture are resented across the political spectrum in Switzerland. In the absence of any real experience with genetically modified (GM) food but faced with continuous exposure to...

Individual preferences must be evaluated to take into account the citizens' interests for public decisions. Usually, economists assess individual preferences through market decisions. But more often, public decisions impact goods without market prices. Without a market to refer to, evaluating...

Objective - In particular, this study focuses on exploring characteristics of individuals or personality that correlate with the tendency to perform recycling behaviour among the university students using Theory of Planned behaviour. Methodology/Technique - Since behavioral changes are one of...

In 2014, the United States Food and Drug Administration announced that chain restaurants with 20 or more locations would be required to put calorie labels on the menu. The merits of the policy depend in large part on three empirical issues: 1) if calorie labels help correct calorie under- or...

The role of the market in shaping various forms of behavior is perhaps the fundamental issue facing behavioral economics today. This study conducts a field experiment in fish markets of Kolkata, India that are prone to widespread cheating by sellers and examines whether, and to what extent,...

Regardless of the arguments from scientists supporting genetically modified foods, there is still a negative consumer attitude toward GM foods in many countries, including Brazil, as well as concerns about the risks related to health and the environment. As this is a recent subject, there is...

What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or live-threatening design flaws? For both consumers and companies, these crises have become of increasing importance because of the globalization of markets and an increased...

We experimentally investigate how firms and consumers react to a sudden cost increase in a competitive retail market. We compare two conditions which exclusively differ with respect to how difficult it is to organize and enforce boycotts. We find that cost increases translate into sudden price...

What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or live-threatening design flaws? For both consumers and companies, these crises have become of increasing importance because of the globalization of markets and an increased...

Our choice of food has major impacts on the environment. At the same time, it is visible to all people with whom we spend our daily lives. This raises the question of whether people are adapting their diets to gain a green reputation, as has been observed for other environmentally relevant...