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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
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Die Geschäftstreue zur Einkaufsstätte Weingut
Hessert, Gerd - 1988
Persistent link: https://www.econbiz.de/10000741217
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Modeling of customer response to marketing of local telephone services
Napiorkowski, Gregory - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 252-282). 1996
Persistent link: https://www.econbiz.de/10001319626
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Purchasing behavior in embedded markets
Frenzen, Jonathan K. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10001098526
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Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C. - In: Akron business and economic review 22 (1991) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
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Das Konsumverhalten von Direkteinkäufern landwirtschaftlicher Produkte in Nordrhein-Westfalen
Sommer, Renate - 1995
Persistent link: https://www.econbiz.de/10000929596
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027
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Who buys from farmers' markets and farm shops : the case of Germany
Bavorová, Miroslava; Unay-Gailhard, Ilkay; Lehberger, Mira - In: International journal of consumer studies 40 (2016) 1, pp. 107-114
Persistent link: https://www.econbiz.de/10011539816
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Fresh apple and tomato prices at direct marketing outlets versus competing retailers in the U.S. Mid-Atlantic region
Martinez, Stephen W. - In: Journal of business & economics research 13 (2015) 4, pp. 241-252
Persistent link: https://www.econbiz.de/10011412125