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Perceived service innovativeness, consumer trait innovativeness and patronage intention

Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Journal of retailing and consumer services 16 (2009) 2, pp. 155-162

Persistent link: https://www.econbiz.de/10003837518

Consumer perceptions of service innovativeness and personal control

Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Services marketing quarterly 31 (2010) 1, pp. 89-105

Persistent link: https://www.econbiz.de/10003953055

Consumer initial acceptance and continued use of recommendation agents : literature review and proposed conceptual framework

Sheng, Xiaojing; Li, Jianzhi; Zolfagharian, Mohammad Ali - In: International journal of electronic marketing and … 6 (2014) 2, pp. 112-127

Persistent link: https://www.econbiz.de/10011347647

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

Zolfagharian, Mohammad Ali; Sun, Qin - In: Journal of Consumer Marketing 27 (2010) 4, pp. 345-357

Purpose – The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism. Design/methodology/approach – A multidisciplinary literature review pointed to a set of hypotheses regarding...

Persistent link: https://www.econbiz.de/10014848813

Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail

Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-265

Persistent link: https://www.econbiz.de/10003897663

Consumer reaction to new package design

Holmes, Gary R.; Paswan, Audhesh - In: The journal of product & brand management 21 (2012) 2, pp. 109-116

Persistent link: https://www.econbiz.de/10009569991

Country branding through Olympic Games

Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 641-654

Persistent link: https://www.econbiz.de/10009576049

Country branding using product quality

Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 143-157

Persistent link: https://www.econbiz.de/10009380879

An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions

Barat, Somjit; Amos, Clinton; Paswan, Audhesh; Holmes, Gary - In: Journal of retailing and consumer services 20 (2013) 2, pp. 240-247

Persistent link: https://www.econbiz.de/10009734247

College students consumption of credit cards

Blankson, Charles; Paswan, Audhesh; Boakye, Kwabena G. - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 567-585

Persistent link: https://www.econbiz.de/10009668457