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Mum or bub? : which influences breastfeeding loyalty

Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Australasian marketing journal 20 (2012) 1, pp. 16-23

Persistent link: https://www.econbiz.de/10009508016

Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour

Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24

Persistent link: https://www.econbiz.de/10011296983

The role of emotional value for reading and giving eWOM in altruistic services

Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166

Persistent link: https://www.econbiz.de/10012023590

Internet advertising: an assessment of consumer attitudes

Previte, Josephine - In: Prometheus : critical studies in innovation 17 (1999) 2, pp. 199-209

Persistent link: https://www.econbiz.de/10001473385

Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal

Gordon, Ross; Zainuddin, Nadia; Magee, Christopher - In: The journal of services marketing 30 (2016) 1, pp. 48-62

Persistent link: https://www.econbiz.de/10011445615

Exploring value destruction in social marketing services

Leo, Cheryl; Zainuddin, Nadia - In: Journal of Social Marketing 7 (2017) 4, pp. 405-422

Purpose This paper seeks to draw from services marketing theory as an alternative and under-used pathway to social and behaviour change for the achievement of societal well-being. Social marketing services are an important part of social change programmes as they contribute towards service...

Persistent link: https://www.econbiz.de/10014907128

Strengthening social marketing research : harnessing "insight" through ethnography

Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293

Persistent link: https://www.econbiz.de/10011419442

Friends or foes : group influence effects on moderate drinking behaviors

Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154

Persistent link: https://www.econbiz.de/10011373100

The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour

Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570

Persistent link: https://www.econbiz.de/10010376927

Beyond concern : socio-demographic and attitudinal influences on privacy and disclosure choices

Pomfret, Liam; Previte, Josephine; Coote, Len - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 519-549

Persistent link: https://www.econbiz.de/10012249104