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Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150

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Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165

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Voelker, Troy A.; Pentina, Iryna - In: Health marketing quarterly 28 (2011) 1, pp. 38-56

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Pentina, Iryna; Basmanova, Oksana; Zhang, Lixuan - In: Journal of marketing communications 22 (2016) 1, pp. 36-55

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Amos, Clinton; Pentina, Iryna; Hawkins, Timothy G.; … - In: The journal of product & brand management 23 (2014) 4/5, pp. 268-281

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Taylor, David G.; Pentina, Iryna - In: Online consumer behavior : theory and research in …, (pp. 35-54). 2012

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Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175

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Pentina, Iryna; Amos, Clinton - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1768-1778

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Pentina, Iryna; Guilloux, Véronique; Micu, Anca Cristina - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 55-69

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