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Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Yang, Sung-Byung; Shin, Seung-Hun; Joun, Youhee; Koo, Chulmo - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 963-985
Persistent link: https://www.econbiz.de/10011757752
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C. (contributor) - In: Conjoint measurement : methods and applications ; with …, (pp. 413-440). 2003
Persistent link: https://www.econbiz.de/10001998086
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Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma - 2009
Persistent link: https://www.econbiz.de/10003902507
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Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.; Borgers, Aloys W. J.; … - In: Conjoint measurement : methods and applications, (pp. 273-293). 2007
Persistent link: https://www.econbiz.de/10003544659
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Die Messung des Einflusses der äußeren Produktgestaltung auf die Kaufbereitschaft : dargestellt am Beispiel Weißwein
Szolnoki, Gergely - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556407
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C. (contributor) - In: Conjoint measurement : methods and applications, (pp. 387-414). 2001
Persistent link: https://www.econbiz.de/10001690281
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Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C. - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001788016
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373