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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
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Comments on "counterfactual inference for consumer choice across many product categories
Chintagunta, Pradeep K. - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 411-415
Persistent link: https://www.econbiz.de/10012818138
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001
Persistent link: https://www.econbiz.de/10001690252
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003
Persistent link: https://www.econbiz.de/10001997462
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An exploratory modeling of the decision process of new product selection by supermarket buyers
McLaughlin, Edward; Rao, Vithala R. - 1987
Persistent link: https://www.econbiz.de/10000794940
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Handbook of pricing research in marketing
Rao, Vithala R. (ed.) - 2009
Persistent link: https://www.econbiz.de/10003707380
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Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon; Ding, Min; Rao, Vithala R. - In: MSI reports : working paper series (2007) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007
Persistent link: https://www.econbiz.de/10003544570
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The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo; Chung, Jaihak; Rao, Vithala R. - In: Journal of business research : JBR 130 (2021), pp. 583-593
Persistent link: https://www.econbiz.de/10012544877