Martin, David S.; Ramamonjiarivelo, Zo; Martin, Warren S. - In: Tourism Review 66 (2011) 1/2, pp. 45-56
Purpose – The purpose of this paper is to use a theoretical model to create a scale to predict medical tourism (MT) intentions. Design/methodology/approach – The theory of planned behavior (TPB) model was applied to MT by creating a 49‐item questionnaire and collecting data from a...