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The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen; Oppewal, Harmen - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
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Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
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When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
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Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552
Persistent link: https://www.econbiz.de/10013365761