The term “eco-labeling” has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental “requirement” and sometimes merely as a marketing tool. Questions arise about how...

Global warming and climate change have become emerging issues for marketing to promote ecologically conscious consumer behavior. Past studies investigated the role of general environmental knowledge in attitude-behavior relationship of pro-environmental consumer behavior. Using the Theory of...

The term ‘sustainable' has become a buzz word in today's business world. Consumption of green food is just one facet or ‘trip' to the whole journey of sustainable development. This paper explores and synthesizes the findings of research on green food consumption in Malaysia. The already...