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Consumer behaviour
Unternehmensgründung
41,056
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37,641
Electronic Commerce
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E-commerce
21,234
Entrepreneurship
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United States
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Entrepreneurs
4,861
Relationship marketing
4,709
Beziehungsmarketing
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4,001
Venture capital
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3,205
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Usman, Osly
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Pavlou, Paul A.
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Ko, Eunju
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Hollebeek, Linda D.
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Wiedmann, Klaus-Peter
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Filieri, Raffaele
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Law, Chun Hung Roberts
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Loureiro, Sandra Maria Correia
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Tan, Yong
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10
Ellison, Glenn
10
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Hosanagar, Kartik
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Kannan, P. K.
10
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Schramm-Klein, Hanna
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Singh, Nitish
10
Sohail, M. Sadiq
10
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Wu, Luorong
10
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9
Bruwer, Johan
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Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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OECD
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Technische Universität Braunschweig
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Campus Verlag
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
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Maastricht Research School of Economics of Technology and Organizations
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NetLibrary, Inc
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of retailing and consumer services
311
Journal of business research : JBR
301
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Journal of internet commerce
95
Electronic commerce research
89
International journal of electronic marketing and retailing : IJEMR
85
International journal of advertising : the review of marketing communications
84
The journal of product & brand management
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Cogent business & management
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
International journal of hospitality management
65
Asia Pacific journal of marketing and logistics
64
Journal of marketing
64
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
60
Journal of retailing
59
Information systems research : ISR
57
Management science : journal of the Institute for Operations Research and the Management Sciences
56
Marketing intelligence & planning
55
The journal of brand management : an international journal
52
International journal of business information systems : IJBIS
49
International journal of e-business research : an official publication of the Information Resources Management Association
49
Journal of the Academy of Marketing Science
49
International journal of consumer studies
47
Journal of marketing management : MM
47
SpringerLink / Bücher
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of electronic commerce research : JECR
44
International journal of technology marketing : IJTMkt
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
Journal of management information systems : JMIS
43
Journal of strategic marketing
43
European journal of marketing : EJM
41
International journal of retail & distribution management
39
Technological forecasting & social change : an international journal
39
Journal of promotion management : JPM
38
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ECONIS (ZBW)
9,544
Other ZBW resources
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RePEc
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2
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1
Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh
Islam, Mohammad Mominul
;
Hasan, Mostofa Mahmud
;
Abu …
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 26-54
Persistent link: https://www.econbiz.de/10015066815
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2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
Saved in:
4
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
5
Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
9
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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8
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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9
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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10
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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