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Congruity's role in website attitude formation

Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615

Persistent link: https://www.econbiz.de/10003854663

The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34

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Advocates and adversaries : examining the role of supplier advocacy on customer reacquisition

Leach, Mark P.; Liu, Annie H.; Pullins, Ellen; Wang, Sijun - In: Journal of personal selling & sales management : JPSSM 41 (2021) 4, pp. 316-329

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Expanding the experiential advantage model : exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

Li, Bin; Wang, Sijun; Lei, Li; Li, Fangjun - In: Journal of consumer marketing 39 (2022) 4, pp. 317-332

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Bridging employee engagement and customer engagement in a service context

Qi, Ji; Wang, Sijun; Hall, Kristina K. Lindsey - In: Journal of business research : JBR 160 (2023), pp. 1-9

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The influence of movie's quality on its performance : evidence based on Oscar Awards

Zhuang, Weiling; Babin, Barry; Xiao, Qian; Paun, Mihaela - In: Managing service quality : MSQ ; an international journal 24 (2014) 2, pp. 122-138

Persistent link: https://www.econbiz.de/10010252718

Paradoxes of social networking sites : an empirical analysis

Zhuang, Weiling; Hsu, Maxwell K.; Brewer, Kristen L.; … - In: Management research review 36 (2013) 1, pp. 33-49

Persistent link: https://www.econbiz.de/10009740807

Paradoxes of social networking sites: an empirical analysis

Zhuang, Weiling; Hsu, Maxwell K.; Brewer, Kristen L.; … - In: Management Research Review 36 (2013) 1, pp. 33-49

Purpose – The purpose of this paper is to better understand the relationships between the paradoxes of social networking sites (SNSs) and users' loyalty toward these websites. Design/methodology/approach – This study surveyed 180 students enrolled in graduate and/or undergraduate level...

Persistent link: https://www.econbiz.de/10010814963

An empirical analysis of self-service technologies : mediating role ofcustomer powerlessness

Cao, Zhongpeng; Xiao, Qian; Zhuang, Weiling; Wang, Lina - In: The journal of services marketing 36 (2022) 2, pp. 129-142

Persistent link: https://www.econbiz.de/10013407410

Paradoxes of social networking sites: an empirical analysis

Zhuang, Weiling; Hsu, Maxwell K.; Brewer, Kristen L.; … - In: Management Research Review 36 (2012) 1, pp. 33-49

Persistent link: https://www.econbiz.de/10014952181