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Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour...
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products outside the U.S. but not in the U.S. The results also indicate that choice experiments yield larger WTP values and … that the sample size is negatively correlated with WTP values. …
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