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The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias; Maass, Wolfgang; Fleisch, Elgar - In: International journal of internet marketing and … 6 (2011) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
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The sales velocity effect on retailing
Ho, Edward; Kowatsch, Tobias; Ilic, Alexander - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 237-256
Persistent link: https://www.econbiz.de/10010470968