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Knowing the child consumer : historical and conceptual insights on qualitative children's consumer research
Cook, Daniel Thomas - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 269-282
Persistent link: https://www.econbiz.de/10003933436
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An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
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Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia; Luomala, Harri T. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 55-82
Persistent link: https://www.econbiz.de/10008858055
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Concept articulation and web research: a case study using quali-quant methods
Moskowitz, Howard R.; Rabino, Samuel; Beckley, Jacqueline - In: Qualitative market research : an international journal 10 (2007) 3, pp. 282-299
Persistent link: https://www.econbiz.de/10003492528
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Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk; Hoof, Joris van; Walenberg, Natascha; … - In: Qualitative market research : an international journal 10 (2007) 3, pp. 300-309
Persistent link: https://www.econbiz.de/10003492531
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Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian; Luck, Michael - In: Qualitative market research : an international journal 15 (2012) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
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The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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The use of the repertory grid technique in online trust research
Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...
Persistent link: https://www.econbiz.de/10009754227
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Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies
Carú, Antonella; Cova, Bernard; Pace, Stefano - In: Management decision : MD 52 (2014) 4, pp. 777-793
Persistent link: https://www.econbiz.de/10010386760