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Impact of internal marketing on the customer perceptions in SMEs

Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396

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Business sustainability for small coffee shops : the role of leader and quality

Najib, Mukhamad; Fahma, Farah - In: International journal of productivity and quality … 39 (2023) 4, pp. 536-553

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Perceived value of service innovation : a conceptual framework

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Perceived convenience retailer innovativeness : how does it affect consumers?

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Effects of service innovation in cultural parks on customer satisfaction

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Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry

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The role of Consumer and Customer Journeys in Customer Experience driven and open innovation

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Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely discussed among Customer Experience theorists and practitioners, establishing that a hierarchical relationship between those exist. Customer Experience driven innovation evaluates opportunities mainly within...

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Smart mirror fashion technology for the retail chain transformation

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"Deal with it" : how coping with e-service innovation affects the customer experience

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